Global Automobile Indusry Essay Example | Topics and Well Written Essays - 2500 words

Global Automobile Indusry - Essay Example There are several automobile companies spread all over the world, in different continents and in distinct countries. Some of them are; Japan, Germany, Italy, France and the United States. These are the heavyweights who work in conjunction with other firms and certified dealers in the developed and still developing countries. Their job hence entails the assembling of parts to come up with a finished product. Some known names include, Toyota, Isuzu, Mercedes, Chevrolet, Citroen, Chrysler, Hummer and many more. The firms involved have put extremely large amounts of capital into the business. This is because, it takes serious investment and taking risks in order to realize good and stable profit margins. Too much work is done to maintain brilliance in this very competitive industry. Good arguments have been tabulated concerning the industrial and market aspects of globalization. Any given manufacturer tries to triumph his competitor using any means possible. Tactics which are applied tend to directly be against the opponent. (Lynch, 2008). The policies formulated have the primary aim of attracting customers, depending on demand, taste, economical growth and preferences. Taking the likelihood of activist groups taking to the streets, it then becomes important for the personnel involved to take into account environmental changes that are might take shape following introduction of their vehicles. In this case analysis, I find it rather important to at look Toyota Company Limited and Volkswagen. Toyota is fast growing and spreading, in fact it's to find their car models in almost the whole world and Volkswagen for being an ancient company that is still taking new shapes in relation to current and latest automobile model. Toyota is always trying to cater for those requirements that suit people of all walks of life. Citing example on the ever unstable crude oil and the resultant product's prices, they create less fuel consuming engines to cater for that economical allowance. Another more evident strategy used to fit in to the system is the variety in strength and capacity that their model can comfortably cope and manage in due time or over range of a given period. Networking with other industries is also an important aspect in order to win that continuity and confidence in customers and clients. It is then definitely a task earn to publicity and goodwill depending on the prevailing market-competitor state. Certain factors have to be considered in order to realize the goals the automakers have in relation to the industry, not forgetting competitors are many. They involve advertisement, marketing, research, public relations, community relations, employee relations, budgeting, evaluations and monitoring of their projects (Corcoran, 2008). It goes to further digging to know who amongst their competitors has connections in the agencies or Companies and their interests. This multinational vehicle company has all this data at its fingertips just incase they need to shift gears which will facilitate their smartness.