The History Of Marketing Marketing - 1783 Words

The History of Marketing Marketing appeared with the first human beings, a good example for that Eve’s trial to convince Adam to eat the forbidden apple (Kotler marketing Group, 2015). Since ancient times, people were meeting together at a specific time in a specific market which was known by everyone to complete the bartering process where they exchange the agriculture and craft products, they were producing. With the advent of cash, the bartering process has stopped and turned into a sale and purchase by the currency power. It is clear that the concept of marketing in this era was limited to a simple process of sale and purchase of the product between the seller and the buyer in specific market, and this has continued until the trade†¦show more content†¦According to Stanton â€Å"1984† marketing â€Å"1984† as a total system of business activities designed to plan, price, promote, and distribute want satisfying goods and services to present and potential customers. Marketing is the development and efficient distribution of goods, services, ideas, issues, and concepts for chosen consumer segments (Kurtz Boone, 1984) Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. (Kotler Armstrong, 2012) The American marketing association defined it as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to The Chartered Institute of Marketing in United Kingdom â€Å"2015† marketing is ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably P. Tailor of the www.learnmarketing.net see that: Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customers. To summarize the definitions of marketing,