Cruise industry in India Essay Example | Topics and Well Written Essays - 1000 words

canvas diligence in India - Essay illustrationthe stars.SIMPLICITY Planning a travel is simple youre on board, nearly all expenses be pre- stipendiary so vacation becomes hassle-free.FAMILY Ideal for family vacation. PAMPERING. Regardless of your budget, all cruise lines pamper their guests with first-class service around the clock. SATISFACTION Its a fact that cruises have a higher percentage of satisfied customers than any another(prenominal) vacation experienceThe cruise industry is the most exciting and fastest growing divide of the pass industry throughout the world today. The cruise market is strong throughout the world and particularly in the USA and UK. Currently, the Caribbean holds almost 67% of the market sh ar in the total global cruise industry whilst the Far East (Asian Region) holds only 2%. The cruise companies targeting Indian customers feel that the cruise market fragment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing the vast potential.The Indian travel industry give the sack be virtually described as a melting pot of possibilities. India with its vast beautiful coastline and coarse historical and cultural traditions, theatre and performing art can be developed as a popular tourist destination for cruise tourism. The emerging trends like the rise in the standard of living, upstart lifestyle, enhanced economic standards, competitive work culture and the revelation of internet assd applied science in tourism and travel has made the planning vacation easier. Indian information technology... Indian information technology prowess lead to more economic stability and young and highly paid generation are looking for some unique experience. Cruise as depicted above have every luck which gives a wonderful experience in a isolated am bience with first class facilities. The base price for a cruise from a short haul has suddenly opened up this segment to a seemingly infinite market. Eying this potential, cruise liners globally have drawing special strategies for the Indian market. Cruise companies are offering designer packages for their target audience. The promotional and marketing strategies are meticulously designed to correspond the Indian consumer. Although the cruise liners had made their entry in the Indian market a hardly a(prenominal) years ago, the operators are optimistic virtually the growth. The growth would be possible only by creating awareness about the entire experience of cruising as they realize that as a product, cruising is fairly new to the Indian travelers. The level of awareness with regards to cruising as a vacation option has increased considerably over the last few years. Cruising was considered to be either for the retired and the elderly or the rich and famous. Now-a-days honeymoo ners, entrepreneurs, senior corporate executives, adventure traffic and families are all part of clientele.